Lindsey K. Heinz

Lindsey’s practice focuses on high-stakes, complex product liability litigation, as well as regulatory counseling for consumer product companies. Lindsey believes the best way to protect her clients’ business interests is to employ both offensive and defensive strategies. This is why, in addition to her litigation and regulatory experience, Lindsey helps her clients assess and manage the inherent risks of business to minimize future litigation and enforcement threats.

Lindsey has litigated both individual and complex tort cases in state and federal courts throughout the country. She has experience in all stages of litigation, including initial case strategy and development, motion practice, expert and fact workup and discovery, expert witness preparation and serving as trial counsel. Her work also often involves coordinating defense strategy in multi-defendant cases.

Lindsey draws on her trial and litigation experience to anticipate legal issues that her clients may face before a complaint is filed. She is uniquely familiar with the day-to-day business issues faced by her clients, including the complicated business decisions that precede the manufacture, marketing and sale of a product.

Earlier in her career, Lindsey was seconded with a Fortune 500 company, and before she entered law school, worked as an account executive for an advertising agency. These experiences, coupled with her litigation work, have enabled Lindsey to identify potential liabilities in marketing strategies before they are implemented. Lindsey has significant experience in advertising and marketing law, advising her clients on issues ranging from claim substantiation and general FTC compliance to strategies for managing user-generated content. Lindsey also counsels her clients on the effective and legally compliant use of nontraditional media, including social media, native advertising, e-commerce, and the use of influencers and affiliates.

Lindsey regularly advises her clients on regulatory compliance, enforcement and policy matters involving FDA-regulated products. In this role, Lindsey works closely with her clients to identify the business decisions necessary for them to remain competitive in the marketplace while still responsibly complying with regulatory requirements and preserving brand image and consumer goodwill. As part of her regulatory practice, Lindsey has counseled her clients through label reviews and updates, responses to FDA and USDA inspector requests, product recalls and market corrections, responses to warning letters, U.S. Customs issues, and generation of employee training documents and consumer-facing communications.

Lindsey is also the co-chair of the Food &  Beverage Practice Group.