California DOJ Treats Data Transfers for Website Analytics as a Sale in First CCPA Settlement
Do you use Google Analytics? Do you tell consumers that you do not sell personal information? If you answered yes to both of those questions, then this alert is for you! The California attorney general recently took the position that the use of third-party analytics is a sale, unless you have a service-provider contract in place. This alert explores the AG’s position and provides some practical guidance on what to do next.
